Many bloggers and internet marketing types profess the importance of commenting on other blogs in order to get your website on their radar, share your relevant information, and simply to join the ongoing conversation that is the web (especially the social media and blogosphere elements). After all, “markets are conversations” and no where is there a bigger or more worldwide conversation than the internet.
On the other hand, there are plenty of online marketers and SEO companies who feel that commenting on other blogs is mostly a waste of time since the vast majority of websites nofollow their comment sections (hence no rankings boost from the links) and very few people actually read all the comments anyways. Furthermore, being engaged enough to write interesting, relevant comments takes a good amount of time.
Support for Commenting On Other Blogs & Websites
Our search engine optimization and internet marketing company tends to be in favor of commenting on blogs, especially other blogs that deal with topics related to your industry or niche. Besides being a good way to network with other bloggers, writing thoughtful and positive comments is a good way to make yourself known in the blogging community and spread your brand. In addition, once you get a blogger’s radar as a helpful commenter, they are much more likely to link to your site in the future, or even ask you for a guest post or interview (obviously, this is especially good if they have a bigger audience than you, but even if they don’t you can still benefit from appearing on another blog and reaching a new group of readers).
Keep it Positive
The key to comment success is to keep it on topic and positive - never comment just to drop your link or promote your business (although mentioning relevant articles or areas of expertise is fine), and if you are commenting as a representative of your company, keep things positive and never go on the attack. Hopefully this goes without saying, but posting angry, insulting comments is not going to do anything beneficial for your business in the long run.
Go on the Offensive Without Being Offensive: Reputation Management
Another reason to comment on outside blogs and articles is to influence the conversation about your company and manage your reputation. If you come across a blog that mentions your business in a positive way, why not leave a comment thanking the blogger for posting their experience? On the contrary, if you find a negative mention, you can tell your side of the story in the comments - just remember to maintain a reasonable tone, however, and remain respectful of the blogger and other commenters or else you may do further damage.
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