Internet Marketing and Social Media: Bui...

seogroup — Mon, 18 Aug 2008 16:41:35 +0200

Stories about businesses that have experienced huge amounts of success marketing themselves with social media are all over the media lately; everywhere you look there is another profile of a company that used MySpace, Facebook, or YouTube for fun and profit. Social media marketing and social media optimization are the latest buzzwords in the search engine optimization and internet marketing world.

However, with social media the medium is not the message. Simply creating a brand profile on MySpace or Facebook or wherever is not enough - simply building it does not mean they will come. Much like creating a website and then neglecting SEO, just creating profiles on social media sites is not the ticket to success. You have to participate and join the conversation.

First of all, however, you need to make sure that your customers are using social media to begin with - be wary of any SEO company that tells you to create some clever videos and you’ll be successful, or that all you need is a social media presence to get more customers, because they are likely just trying to sell on latest trends. On the other hand, for many industries and companies, reaching out to customers where they live - on social media - can work really well, as evidenced by the by popularity of many viral marketing videos.

A good social media strategy recognizes the fact that the medium is not the message and if you build it they still won’t come - you have to use social media tools effectively, conversationally, and with your real voice, not merely to promote your brand. Authenticity is the key, so take off your marketing hat and put on your blogging/sharing/helpful hat.

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Internet Marketing and Social Media: Bui...