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Oprah is quite possibly the world’s most famous Chicago resident, at the moment at least.  Therefore, our Chicago SEO company is looking at search engine optimization and online marketing through the eyes of Oprah. 

Oprah herself would definitely be a white hat SEO consultant, even if she had the opportunity to get away with black hat techniques.  After all, she says “real integrity is doing the right thing, knowing that nobody is going to know whether you did it or not“.  She would also be a very dedicated online marketer, passionate about her work - so passionate, in fact, she’d likely care more about results than her paycheck (and I think we can safely assume Oprah’s not hurting for cash).  In her own words: “what material success does is provide you with the ability to concentrate on other things that really matter. And that is being able to make a difference, not only in your own life, but in other people’s lives”.

She would also be no stranger to working hard and taking risks with online marketing tactics, since she believes that “where there is no struggle, there is no strength” and that people should try to “do the one thing you think you cannot do. Fail at it. Try again. Do better the second time. The only people who never tumble are those who never mount the high wire.”

It’s unlikely that Oprah would get too caught up in the fluctuations in the SERPs or in the latest trends and industry gurus, however, since she knows that “with every experience, you alone are painting your own canvas, thought by thought, choice by choice” and that “The greatest discovery of all time is that a person can change his future by merely changing his attitude“.  In fact, her positive attitude would likely be her ticket to SEO success; it has certainly done her well in her actual career and life.